SW(OT) to NaviMap : Singapore Inc., MNC ambitions.

Aug 5, 2001

INTRODUCTION: This NaviMap was created whilst testing our SWOT2NaviMap approach. In this instance we had reserved our attention only for S-Strengths and W-Weaknesses. We are sharing this NaviMap with readers, especially Singapore based ones because of a startling conclusion reached when we apply the NaviMap process to the issue of how Singapore based enterprises may be able to successfully expand overseas. Singapore display much confidence and comfort in her strengths. This is also well recognized internationally. But our findings show that weaknesses that appear after the strengths has been around for sometime could potentially erode those strengths. This is especially serious if the root of those weaknesses are found in the strengths itself. STRENGTHS 1. Good reputation for integrity and performance 2. Good working knowledge of English 3. Strategic location. 4. Solid technical know how in several sectors 5. Looked to as a prefer co-partner going into third party projects 6. Financial muscle WEAKNESSES 1. Management teams are inexperienced in global business 2. Cultural or management inflexibility and lacking in street smart creativity 3. Executives are often unwilling to relocate. 4. Lacking in critical mass of talent. 5. GLCs perceived as furthering the sovereign agenda of the Singapore government. Download full report Powerpoint show version (151K) Adobe Acrobat pdf file (84K)

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